Shelina Janmohamed is the Vice President of Islamic Marketing at Ogilvy, the world’s largest advertising and branding agency. She is the author of Love in a Headscarf, an acclaimed coming of age memoir about growing up as a British Muslim woman. Her second book Generation M: Young Muslims Changing the World explores a faithful identity in a modern era and how this is defining a global cohort of young Muslims who are having a worldwide impact on society, economics, culture and consumerism. She was named as one of the world's 500 most influential Muslims. For her work in consumer behaviour, Campaign magazine, the advertising industry's leading publication, she was named a Trailblazer and AdAge named her one of Europe's Women to Watch. Shelina writes a weekly newspaper column for The National in the UAE, and is a regular contributor to The Telegraph, Channel 4 and the BBC.